Branding comes in from the cold
Brandissimo!, is the only way to describe the stunning new range of ice machines from Hubbard Ice systems the UK distributor of market leading manufacturer Scotsman. The Scotsman 6 series, available from 1st October 2006, has been designed especially for 'front-of-house'use and features a unique front panel feature for 'own branding'. The stunning new Italian design also includes over a dozen other new features aimed at making this sleek and stylish range of machines the 'staple' of every bar and cafe in the land.
This new opportunity for high visibility display of logo's and branding messages has been created as a direct response to Scotsman's many blue-chip clients who in today's cluttered marketing environment are forced to come up with innovative solutions to make sure their brands are seen. Greater brand exposure equals a greater number of touch points for the consumer which in turn delivers higher brand recall, and a greater likelihood of the brand inclusion in the consumer's consideration set increasing the possibility of purchase. It is well recognised by marketers that consumers react better to a brand at the point of purchase or during the process of consideration.
Chris Davis, Commercial Director of Hubbard Ice Systems says, "Scotsman Ice machines are the worldwide market leaders and can be found in the majority of the UK's leading pub, coffee bar and restaurant chains. As a leading manufacturer we work closely with the major brands in the beverage industry, such as Diageo, where we have supported their 'perfect serve' initiative. Branding at point of sale has always been a primary consideration for the drinks industry and this is our unique solution, which allows names such as Gordons, Johnny Walker, and Smirnoff, amongst others to be displayed in an eye catching and consistent manner"
He goes on "The branding panel is simple to use and can be changed in a matter of seconds, so is ideal for brand specific promotions during peak periods. Or, it can be used to display the brand logo of the venue, enhancing the consumer experience and encouraging repeat purchase. When customers see your brand at the point of purchase, they associate their relationship with you to that product, Not all impressions are created equal. It doesn't take a big leap of faith to believe that the longer a person is exposed to a brand, the greater the branding impact is on that individual"
