Diageo's esp team give Hubbards www.perfectice.co.uk site 20:20
Looking for 'perfect vision' in ice? Diageos esp team give Hubbards www.perfectice.co.uk site 20:20
A team of experts have praised www.perfectice.co.uk as the place to go to find out everything you need to know about ice in drinks. The site tells you how to get perfect ice, how to handle it, how to prepare great cocktails with it and even how to choose the right ice machine for your pub, bar, fast food outlet, cafe, restaurant or hotel.
Hubbard Ice Systems, whose Scotsman range is the UK's leading ice machine brand, developed the site. As for the experts who recommend the site, that's the esp (Every Serve Perfect) team at Diageo.
esp encompasses the whole concept of serving drinks, from preparation and choice of spirits, mixers and ice, through to final presentation. esp trainers show bar staff how to choose and use the right equipment and ingredients, how to improve drinks service, and how to benefit from improved customer relations and encourage responsible drinking.
So if anyone can spot the 'perfect ice site', it's them.
"www.perfectice.co.uk has loads of information but it's also easy to access and the design is bright and attractive" says Sonia Iacurci of Diageo's esp team. "It looks really good and manages to get the message across without being dry!"
The team at esp is so impressed by the site that they've put a link on their site direct to www.perfectice.co.uk, so esp members can access it easily.
For information on Diageo's esp initiative, visit www.everyserveperfect.com
